I’m working on a management question and need an explanation and answer to help me learn.
Chapter Reading: Read Ch-1 Overview of Marketing from the text book- Dhruv Grewal and Michael Levy (2020) Marketing (8th Edition). McGraw-Hill Education.
Video Link: Watch the following video.
Dunkin Donuts: Delivering on the Brand Promise-
Discussion Question #1: Outline the elements of each of the four Ps as approached by Dunkin Donuts.
Discussion Question #2: How does Dunkin Donuts use its strategy to set it apart from its major competitors in the Coffee and Breakfast marketplace?