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MGT-421: Communications Management

by | Feb 18, 2023 | Business Finance

by | Feb 18, 2023 | Business Finance

MGT-421: Communications Management

Question Description

I’m working on a management question and need an explanation and answer to help me learn.

Chapter Reading: Read Ch-1 “Overview of Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education.

Video Link: Watch the following video.

Dunkin’ Donuts: Delivering on the Brand Promise-

https://www.viddler.com/embed/718256fd

Discussion Question #1: Outline the elements of each of the four P’s as approached by Dunkin’ Donuts.

Discussion Question #2: How does Dunkin’ Donuts use its strategy to set it apart from its major competitors in the Coffee and Breakfast marketplace?

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