Description
Select two companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile). Provide a brief summary of each companys vision and mission.
Using sources to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers (marketing), and how successful you feel each company has been at implementing and communicating their strategic advantage
Strategic Management Explained Defined & Examples | Animated