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Interactive Activity – mgt401

Interactive Activity – mgt401

Description

Chapter 7.  Strategy Formation:  Corporate Strategy

  1. Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
  2. Recommended

Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of Länsförsäkringar. Available via https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf

Question 1

How is corporate parenting different from portfolio analysis? How is it alike? Is it a useful concept in a global industry?

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