View the following TED Talk video by Wendy Woods on The Business Benefits of Doing Good.
After watching the video, read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy (BCG Henderson Institute)
After viewing the video and reading the article, respond to the following questions in essay format.
- How does Total Societal Impact (TSI) differ than CSR?
- Find a company already using TSI and provide a summary of its process and outcomes from TSI implementation.